Most business assessments ask questions such as”How often do you follow up sales leads”? They give possible responses of “Always, Mostly, Sometimes, Never” and you know that unless you check “Always” there will be an offer of consulting services to help you fix that. BPI asks questions similar to the kind of questions in an aptitude test, so the intent is not readily identifiable. That means that the assessment cannot be fooled or aimed at a desired outcome. The biggest benefit is that with the old method the business owner cannot discover anything they don't already know, but with BPI you do. And you find out what your market thinks as well.